Welcome to ’Berta’s blog! Check back frequently to read ’Berta’s entertaining and insightful musings on a variety of design-related topics. Put up your feet, loosen your tie, and enjoy a Martini Minute.
How do you brand yourself as a designer? Texas-style with a branding iron? Of course not, because that would smart! Branding your skills as a designer is about marketing yourself in a creative, unexpected, stand-out-from-the-crowd way. How do I create a memorable “me,” you ask? Well, it takes some reflection, time and ingenuity, but it’s well worth it. A well-crafted personal brand will serve you well as a designer throughout your career—maybe lasting the length your career—becoming more refined over time, like a fine wine.
When I started out, I had a lame resume design. Well, I shouldn’t say it was lame, but it was a bit pedestrian, not that unexpected. I basically just used my name, a photo of myself with a bar over my eyes, and a craft-type resume paper. I wasn’t exactly setting the world on fire with my brand. But a few years down the road when I started freelancing full time, I needed to get new clients. I needed a promo piece. I needed a brand. One day I was having a confab with a friend of mine. We were kicking around ideas for portfolio presentations when we hit on an idea—portfolio images displayed in some sort of “TV” frame/design. That idea, coupled with the fact that close friends call me “‘Berta”, and my love of all things retro kitsch, and Leave It To ‘Berta was born! You’ve gotta admit…it IS catchy! And even if you don’t know the Leave It To ‘Beaver reference, it still works.
To anyone who asks my opinion, these are my suggestions.
‘Berta’s Top 5 DOs:
‘Berta’s Top 5 DON’Ts:
So there you go—a few DO’s and DON’Ts to consider when creating your self-brand. This is by no means an exhaustive list, but for what it’s worth—it’s my two-cents.