Case Studies



CITY COASTERS: MOVING TO A NEW CITY HAS ITS UPS AND DOWNS

Mobile App: City Coasters 

A UX Design course project, the City Coasters Mobile App concept provides a potential solution for recent transplants to a new city who need help acclimating to and navigating around their new surroundings. Through a process of identifying the problem statement, conducting competitive and user research, analyzing the research, sketching, wireframing, prototyping and testing, ’Berta addresses the user’s main pain points: neighborhoods, housing and transportation. Read more.


BEING A READER™ HANDWRITING APP: DON’T WRITE LIKE A DR!

Client: Center for the Collaborative Classroom 

Created for the Being a Reader™ program, this handwriting tablet app prototype design conceptualizes an app that would provide students additional practice with letter strokes and sequences in a particular order. The students’ progress would be tracked by the teacher and used to inform further instruction. Due to lack of funding, the project was cancelled. ’Berta was able to bring her design expertise as well as usability feedback in order to make the app more fun and engaging for young users. Read more.

CCC_logo

COLLABORATIVE LITERACY SUITE: INNOVATING SOCIAL AND ACADEMIC LEARNING

Client: Center for the Collaborative Classroom 

This suite of programs includes Being a Writer™, Making Meaning®, and Being a Reader™. This massive product line involves print design including: interior text and exterior print packaging for multiple components at each grade level; and digital design including: e-reader, online courses, tablet apps, and a resources portal. These modules work together (and separately) to integrate academic and social learning into a full-fledged literacy instruction model. This was a particularly challenging and rewarding project for ’Berta. As Art Director, ’Berta played a pivotal role in this project—a make-or-break product line for the organization that reflects its mission. Read more.


SOLD! ON A RESPONSIVE WEBSITE TEMPLATE

Client: CRE Cloud Solutions 

CRE Cloud Solutions is a Dallas-based cloud service hosting (mostly) commercial real estate websites. Their clients need an online presence to showcase their properties for lease and sale. This assignment was especially challenging since CRE wanted to create a clean, professional template that could work with a variety of logos, color palettes, images, and configurations. Working closely with CRE and the project manager, ’Berta closed the deal with a website template that’s flexible enough to service diverse information and layout needs! Read more.

GW_logo

CYBER CHECKOUT LANE

Client: GroceryWorks.com (now Safeway.com)

’Berta worked with Launch Partnership (an online branding agency based in the Dallas area) on this startup online grocer account. The graphic identity, including the logo and licensing of the fruit and vegetable characters (from the children’s books How Are You Peeling? and Play With Your Food) had already been established; but the project was just barely off the ground and had a long way to go. ‘Berta took the raw materials she was provided and created all the collateral for this client.
Read more
.

DSC_logo

EDUCATING MINDS AND HEARTS™

Client: Developmental Studies Center (DSC), now Center for the Collaborative Classroom

’Berta came to DSC at a crucial time when the organization was going through a lot of changes in the design and marketing departments. DSC had just made the transition from a research-based think tank to a publisher of K–12 classroom and after-school program materials. An attempt had been made to create fun, colorful collateral and products, but the organization lacked branding, product line look-and-feel, and targeted marketing know-how. When ‘Berta was interviewed for the job, she basically said, “You need to start over.” The rest, as they say, is history. Read more.

IAC_logo

CADILLAC ADVERTISING ON A FORD PINTO BUDGET

Client: Irving Arts Center

IAC had no regular designer on staff and lacked a thoughtful approach to their promotional materials. ‘Berta’s tackled each assignment by taking more time to think about the nature of each event (play, symphony performance, art exhibit, ballet, etc.), and to design a poster or other promotional item that better reflected the theme of that performance. Within a very limited budget, she provided the client with more compelling/consistently branded creative for the same hard cost outlay. Read more.