Case Studies



CITY COASTERS: MOVING TO A NEW CITY HAS ITS UPS AND DOWNS

Mobile App: City Coasters 

A UX Design course project, the City Coasters Mobile App concept provides a potential solution for recent transplants to a new city who need help acclimating to and navigating around their new surroundings. Through a process of identifying the problem statement, conducting competitive and user research, analyzing the research, sketching, wireframing, prototyping and testing, ’Berta addresses the user’s main pain points: neighborhoods, housing and transportation. Read more.


BEING A READER™ HANDWRITING APP: DON’T WRITE LIKE A DR!

Client: Center for the Collaborative Classroom 

Created for the Being a Reader™ program, this handwiting tablet app prototype conceptualizes an app that would provide students additional practice with letter strokes and sequences in a particular order. Conceptually the students’ progress would be tracked by the teacher and used to inform further instruction. Due to lack of funding, the project was put on hold, but is still an interesting project to show. ’Berta was able to bring her design expertise as well as usability feedback in order to make the app more fun and engaging for young users. Read more.


COLLABORATIVE LITERACY SUITE: INNOVATING SOCIAL AND ACADEMIC LEARNING

Client: Center for the Collaborative Classroom 

This suite of programs is comprised of Being a Writer,™ Making Meaning,® and Being a Reader™. This massive project involved interior text and exterior packaging, print and digital design (e-reader, online courses, and resources portal) for these writing, comprehension, and early reading programs, which work together to integrate academic and social learning into a full-fledged literacy instruction model. This was a particularly challenging and rewarding project for ’Berta. Read more.


SOLD! ON A RESPONSIVE WEBSITE TEMPLATE

Client: CRE Cloud Solutions 

CRE Cloud Solutions is a Dallas-based cloud service hosting (mostly) commercial real estate websites. These real estate clients need an online presence to showcase their properties for lease and sale. This assignment was especially interesting because CRE wanted to create a clean, professional template that would work with a variety of logos, color palettes, images, and configurations; and would be flexible enough to service the various information/layout needs of their clients. Working closely with the client and project manager, ’Berta closed the deal with a website template that’s flexible and works for a variety of client needs! Read more.

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BRAINFREEZE™: A MEDICAL CONDITION?

Client: Southland/7-11

Throughout her six-year tenure in Dallas, she was heavily involved with the Southland account Southland (the parent company of 7-Eleven®, Slurpee®, World Ovens®, and Deli Central™). She worked closely with Nexus and Integer (Omnicom) agency team members and the client’s own marketing department to conceptualize, design, illustrate, and produce many projects including point-of-purchase display, food packaging, and complete store signage kits. Read more.

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IT’S HIP TO BE A SQUARE ROOT

Client: Texas Instruments

The in-house art/marketing department at Texas Instruments (TI) realized that the look and feel of their educational product line and support materials needed updating. Department staff also felt their products were not competing as well as they could against other brands in the marketplace. ‘Berta worked with a team to redesign all TI collateral to make it, and their products, more visually appealing and coherent. That’s not easy when you’re selling calculators with logarithmic capabilities. Read more.

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CYBER CHECKOUT LANE

Client: GroceryWorks.com (now Safeway.com)

’Berta worked with Launch Partnership (an online branding agency based in the Dallas area) on this startup online grocer account. The graphic identity, including the logo and licensing of the fruit and vegetable characters (from the children’s books How Are You Peeling? and Play With Your Food) had already been established. However, the project was just barely off the ground and had a long way to go. ‘Berta took the raw materials she was provided and created all the collateral for this client.
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EDUCATING MINDS AND HEARTS™

Client: Developmental Studies Center (now Center for the Collaborative Classroom)

’Berta came to Developmental Studies Center (DSC) (now Center for the Collaborative Classroom) at a crucial time—when the organization was going through a lot of changes in the design and marketing departments. DSC had just made the transition from a research-based think tank to a publisher of K–12 classroom and after-school program materials. An attempt had been made to present collateral and products in a fun, colorful way, but the organization lacked know-how about branding and targeted marketing. Before she arrived, When ‘Berta was interviewed for the job, she basically said, “You need to start over.” The rest, as they say, is history. Read more.

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EMPOWERING TEACHERS. INSPIRING STUDENTS.

Client: Center for the Collaborative Classroom (previously Developmental Studies Center)

In 2015, Developmental Studies Center (DSC) merged with another like-minded nonprofit educational organization and the two became Center for the Collaborative Classroom (CCC). This name change was reflective of the fact that the combined organization, though still focused on publishing academically rigorous curriculum, wanted to emphasize the collaborative and social/emotional nature of their pedagogy. As Art Director, ’Berta played a pivotal role in rebranding collateral to reflect the mission of the newly formed organization. Read more.

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CADILLAC ADVERTISING ON A FORD PINTO BUDGET

Client: Irving Arts Center

This client had neither a regular designer on staff, nor a really thoughtful approach to their promotional materials. ‘Berta tackled this client’s assignments by taking more time to think about the nature of each event (play, symphony performance, art exhibit, ballet, etc.), and designing a poster or other promotional item to better reflect the theme of that performance. Within a very limited budget, she provided the client with more compelling/consistently branded creative for the same hard cost outlay. Read more.