Case Studies



CITY COASTERS: MOVING TO A NEW CITY HAS ITS UPS AND DOWNS

Mobile App: City Coasters 

The City Coasters Mobile App is a concept project ’Berta created for a UX Design course. The app concept provides a potential solution for recent transplants to a new city who need help acclimating to and navigating their new surroundings. Through a process of identifying the problem statement, conducting competitive and user research, analyzing the research, sketching, wireframing, prototyping and testing, ’Berta created this app to address the user’s main pain points. The topics that users needed the most information about were individual neighborhoods, housing, and transit, as well as everyday issues and challenges. Click here to read more.


BEING A READER™ HANDWRITING APP: DON’T WRITE LIKE A DOC!

Client: Center for the Collaborative Classroom 

The Handwriting tablet app concept (got as far as prototyping) was created for the Being a Reader early reading program, and was meant to give students additional practice with letter strokes and sequences in a particular order. Conceptually the students’ progress would be tracked by the teacher and used to inform further instruction. Due to lack of funding, the project was put on hold, but is still an interesting project to show. ’Berta was able to bring her design expertise as well as usability feedback in order to make the app more fun and engaging for young users. Click here to read more.


COLLABORATIVE LITERACY SUITE: INNOVATING SOCIAL AND ACADEMIC LEARNING

Client: Center for the Collaborative Classroom 

This product line is comprised of three programs: Being a Writer, Making Meaning,® and Being a Reader™. The project involved interior text and exterior packaging, print and digital design of writing and comprehension programs for grades K–6, and early reading program for grades K–2, which integrates academic and social learning instruction. This was a particularly challenging and rewarding project for ’Berta. Click here to read more.


SOLD! ON A RESPONSIVE WEBSITE TEMPLATE

Client: CRE Cloud Solutions 

CRE Cloud Solutions is a Dallas-based cloud service hosting (mostly) commercial real estate websites. These real estate clients need an online presence to showcase their properties for lease and sale. This assignment was especially interesting because CRE wanted to create a clean, professional template that would work with a variety of logos, color palettes, images, and configurations; and would be flexible enough to service the various information/layout needs of their clients. Working closely with the client and project manager, ’Berta closed the deal with a website template that’s flexible and works for a variety of client needs! Click here to read more.

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BRAINFREEZE™: A MEDICAL CONDITION?

Client: Southland/7-11

Southland (the parent company of 7-Eleven®, Slurpee®, World Ovens®, and Deli Central™) is one of the largest accounts ’Berta has worked on. Throughout her six-year tenure in Dallas, she was heavily involved with the Southland account, both at Nexus and Integer. She worked closely with agency team members and the client’s own marketing department to conceptualize, design, illustrate, and produce many projects including translites and other signage, food packaging, and complete store signage kits. Click here to read more.

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IT’S HIP TO BE A SQUARE ROOT

Client: Texas Instruments

The in-house art/marketing department at Texas Instruments realized that the look and feel of their educational product line and support materials needed updating. Department staff also felt their products were not competing as well as they could against other brands in the marketplace. ‘Berta worked with a team to redesign all their collateral to make it, and their products, more visually appealing and coherent. That’s not easy when you’re selling calculators with logarithmic capabilities. Click here to read more.

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CYBER CHECKOUT LANE

Client: GroceryWorks.com

’Berta worked with Launch Partnership (a branding agency based in the Dallas area) on this startup online grocer account. The graphic identity, including the logo and licensing of the fruit and vegetable characters (from the children’s books How Are You Peeling? and Play With Your Food) had already been established. However, the project was just barely off the ground and had a long way to go. ‘Berta took the raw materials she was provided and created all the collateral for this client.
Click here to read more
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EDUCATING MINDS AND HEARTS™

Client: Developmental Studies Center

’Berta came to Developmental Studies Center (DSC) at a crucial time—when the organization was going through a lot of changes in the design and marketing departments. DSC had just made the transition from a research-based think tank to a publisher of K–12 classroom and after-school program materials. An attempt had been made to present collateral and products in a fun, colorful way, but the organization lacked know-how about branding and targeted marketing. Before she arrived, When ‘Berta was interviewed for the job, she basically said, “You need to start over.” The rest, as they say, is history. Click here to read more.

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EMPOWERING TEACHERS. INSPIRING STUDENTS.

Client: Center for the Collaborative Classroom

In 2015, Developmental Studies Center (DSC) merged with another like-minded nonprofit educational organization and the two became Center for the Collaborative Classroom (CCC). This name change was reflective of the fact that the combined organization, though still focused on publishing academically rigorous curriculum, wanted to emphasize the collaborative and social/emotional nature of their pedagogy. As Art Director, ’Berta played a pivotal role in rebranding collateral to reflect the mission of the newly formed organization. Click here to read more.

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CADILLAC ADVERTISING ON A FORD PINTO BUDGET

Client: Irving Arts Center

This client had neither a regular designer on staff, nor a really thoughtful approach to designing their promotional materials. ‘Berta tackled this client’s assignments by taking more time to think about the nature of each event (play, symphony performance, art exhibit, ballet, etc.), and designing a poster or other promotional item that reflected the theme of that performance. Within a very limited budget, she was able to provide the client with more compelling creative for the same hard cost outlay. Click here to read more.