’Berta’s Resume

’Berta’s done it all—she’s like the Swiss army knife of designers!


Whatever the task . . . leave it to ‘Berta!

A fully integrated freelance designer and director, ‘Berta consistently meets and exceeds client needs and expectations. ’Berta listens to her clients and provides them with 360-degree print and digital design solutions tailored to fit their needs—always on time and on budget!

SKILLS AND SERVICES

Creative and art direction: creative conceptualization and strategy for digital and print in publishing, branding, signage, collateral, typography, packaging, infographics, presentations, photoshoots, illustration, copywriting, photo retouching and press checks

Digital design: Expert in web design and media development (including tutorials and courses). Experienced in mobile app (UI/UX, research, usability testing, wireframes, prototypes) and online/social media campaigns (emails, landing pages, banners, ads, and more), HTML, CSS, WordPress, Drupal, Wix and SquareSpace. Knowledge of EPUB/MOBI, JavaScript (Alexa Skills), and Swift.

Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Acrobat, Bridge), Calibre, Sketch App, PopApp, Apple Keynote, InVision, xCode, Microsoft (Word, PowerPoint, Excel, and Outlook), Google (Mail, Docs, Calendar, Sheets, and Forms), Dropbox, Slack, Basecamp and Filemaker

PROFESSIONAL EXPERIENCE

Leave It to ’Berta, San Francisco, CA—Freelance Integrated Design Services, 1998–present

  • Analyze business design needs, create and present sound design strategies and solutions
  • Support onsite staff and/or oversee all design staff hired on a per project basis including: contract designers, illustrators, photographers, and printers
  • Monitor and maintain budgets and workflows, and negotiate contracts with outside vendors
  • Act as design liaison across organizations, working closely with executive, development, editorial, sales, marketing, and technology teams and team leaders
  • Regularly present to clients throughout the design cycle from high-level concepts to final design, getting ongoing “buy in” on goals and direction
  • Conceptualize and design all manner of print and digital materials including: sales and marketing collateral, brand identity, books, packaging, infographics, presentations, websites, apps, online/social media campaigns, online courses, media, signage, swag, and more
  • Conceptualize and design mobile app and web projects including: knowledge of UI/UX, user research, usability testing, wireframes, prototypes and delivery of final assets

Center for the Collaborative Classroom, Alameda, CA—Art Director, 2004–2017
(formerly Developmental Studies Center)

  • Conceptualize and design all product and marketing materials both print and digital
  • Monitor and maintains budget and schedules, hire and supervise staff and outside vendors, and negotiated contracts
  • Partner with cross-departmental teams on projects ranging from product design to marketing collateral to learning technology solutions
  • Write creative briefs based on launch meetings with key stakeholders and make presentations
    of concepts to the group

LegalVision, San Francisco—Presentation Designer, 2017 (9 months)

  • Created complex presentation graphic for law firms trying civil and criminal cases
  • Generated graphics used to communicate crucial, often complex, evidence directly to jurors
  • Partnered with owners to conceptualize and design presentations on very tight deadlines

Art Institute of California, San Francisco, CA—Instructor, 2004–2005

  • Taught students the fundamentals of typography and digital illustration
  • Created syllabi, assignments, and test materials; gave lectures and facilitated discussions
  • Imparted real-world knowledge of the design industry

The Integer Group, Dallas, TX—Art Director, 1997–1998 

  • Specialized in point-of-purchase signage, collateral and packaging materials for known brands
  • Worked on various websites and promotions
  • Partnered with copywriters to conceptualize and execute marketing campaigns

CLIENT LIST

Includes: AssetMark, Baylor Health Systems, Boy Scouts of America, Cadbury/7 UP, Career Girls, Center for the Collaborative Classroom, CRE Cloud Solutions, Dallas Museum of Art, Dr Pepper, Galleria, Gap/Old Navy, GroceryWorks.com (now Safeway.com), Integer Dallas, José Cuervo, Latitude (a division of The Richard’s Group), Lawrence Berkeley Lab, Lexmark, LegalVision, McCann-Erickson, McDonald’s, Médecins Sans Frontières, Mills College, Nokia, Ogilvy&Mather, PetSmart, Pillowtex, Pottery Barn, Providence Foundation of San Francisco, Rent-a-Center, Southland (7-Eleven, Inc.), Sally Beauty Supply, Tesser, Texas Instruments, Thanx, Toni&Guy, and Town of Addison

RECOGNITION

  • Aquent Designing for Good Grant Recipient, Career Girls App Project–2018
  • Publishing Professionals Network (formerly Bookbuilders West) Book Show–2010, 2015
  • Graphic Design USA Inhouse Design Awards–2005, 2009, 2014, and 2015
  • Association of Educational Publishers Award (AEP), Distinguished Achievement Awards–2012, 2013; Beacon Award–2011
  • Topps Awards Show–1996, 2000
  • Art Director’s Club of Houston Show–1999
  • Dallas Society of Visual Communication Show–1999
  • Texas Association of Museums Gold Award–1998

AFFILLIATIONS

  • American Institute of Graphic Arts (AIGA)
  • Publishing Professionals Network (PNN)
  • Freelancers Union
  • Creative Cafe
  • Girls in Tech

EDUCATION

Academy X
HTML, CSS and some Javascript and responsive design training

General Assembly
UX Design Bootcamp
UX Design Course
iOS Development Workshop

Arkansas State University
Bachelor of Fine Arts, cum laude
Major in Graphic Design, Minor in Journalism

EVENTS

Amazon Alexa-Echo Hackathon
Published skills include: Arty Smartie, Trump the Chump, Weird Science

MARTINI MINUTE BLOG

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