’Berta’s Resume

’Berta’s done it all—she’s like the Swiss army knife of designers!


Throughout her career, ’Berta has worked with a wide variety of companies and clients consistently providing them top-quality, full-service, integrated print and digital design. ‘Berta listens to her clients and tailors design strategies and creative executions in a variety of styles to fit their needs. Her experience as a designer, manager and instructor continues to enrich her own understanding of design and communication.

EXPERIENCE and EXPERTISE

Leave It to ’BertaFreelance Integrated Design Services, 1998–present

  • Analyze business design needs, create and present sound design strategy and solutions
  • Support onsite staff and/or oversee all design staff hired on a per project basis including: contract designers, illustrators, photographers, and printers
  • Monitor and maintain budgets and workflows
  • Negotiate contracts with outside vendors
  • Act as design liaison across organizations, working closely with executive, development,  editorial, sales, marketing, and technology teams and team leaders
  • Regularly present to clients throughout the design cycle from high-level concepts to final design, getting ongoing “buy in” on goals and direction
  • Conceptualize and design all manner of print and digital materials including: sales and marketing collateral, brand identity, books, packaging, infographics, presentations, websites, apps, online/social media campaigns, online courses, media, signage, swag, and more
  • Conceptualize and design mobile app and web projects including: knowledge of UI/UX, user research, usability testing, wireframes, prototypes and delivery of final assets
  • Conceptualize, design, market, and sell apparel and gift trade products

Center for the Collaborative Classroom—Art Director, 2004–2017
(formerly Developmental Studies Center)

  • Directed the integrated design of all company print and digital products, branding, and marketing collateral, as well as managing direct reports, contractors, and vendors.Conceptualized and designed all product and marketing materials both print and digital
  • Monitored and maintained budgets and schedules, hired and supervised staff and outside vendors, and negotiated contracts
  • Partnered with cross-departmental teams on projects ranging from product design to marketing collateral to learning technology solutions
  • Wrote creative briefs based on launch meetings with key stakeholders, and followed up with presentations of concepts to the group
  • Conceptualized and designed all product and marketing materials
  • Created a new DSC identity system for an organization that had no consistent logo, and then creating a new CCC brand identity and company brand guide to ensure adherence
  • Upgraded the conceptual and design quality of all marketing materials including catalogs, brochures, invites, flyers, conference signage, promotional items, and presentations
  • Grew and nurtured a more respected view of design’s role as a key team player within the company

Art Institute of CaliforniaInstructor, 2004–2005

  • Taught fundamentals of typography and digital illustration
  • Created syllabi, assignments, and test materials; gave lectures and facilitated discussions
  • Imparted real-world knowledge of the design business

Integer DallasArt Director, 1997–1998 

  • Specialized in POP signage, collateral and packaging materials for known brands
  • Worked on web projects including websites and web promotions

SKILLS, SOFTWARE, AND TOOLS

Creative and art direction (print and digital): creative conceptualization and strategy for digital and print in publishing, branding, signage, collateral, typography, packaging, infographics, presentations, photoshoots, illustration, copywriting, photo retouching and press checks

Digital skills: Expert in web design and media development (including tutorials and courses). Experienced in mobile app (UI/UX, research, usability testing, wireframes, prototypes) and online/social media campaigns (emails, landing pages, banners, ads, and more), HTML, CSS, WordPress, Drupal, Wix and SquareSpace. Knowledge of EPUB/MOBI, JavaScript (Alexa Skills), and Swift.

Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, Acrobat, Bridge), Calibre, Sketch App, PopApp,Apple Keynote, InVision, xCode, Microsoft (Word, PowerPoint, Excel, and Outlook), Google (Mail, Docs, Calendar,
Sheets, and Forms), Dropbox, Slack, Basecamp and Filemaker

CLIENT LIST

Includes: AssetMark, Baylor Health Systems, Boy Scouts of America, Cadbury/7 UP, Career Girls, Center for the Collaborative Classroom, CRE Cloud Solutions, Dallas Museum of Art, Dr Pepper, Galleria, Gap/Old Navy, GroceryWorks.com (now Safeway.com), José Cuervo, Lawrence Berkeley Lab, Lexmark, LegalVision, McDonald’s, Médecins Sans Frontières, Mills College, Nokia, PetSmart, Pillowtex, Pottery Barn, Providence Foundation of San Francisco, Rent-a-Center, Southland (7-Eleven, Inc.), Sally Beauty Supply, Texas Instruments, Thanx, Toni&Guy, and Town of Addison

RECOGNITION

  • Publishing Professionals Network (formerly Bookbuilders West) Book Show–2010, 2015
  • Graphic Design USA Inhouse Design Awards–2005, 2009, 2014, and 2015
  • Association of Educational Publishers Award (AEP), Distinguished Achievement Awards–2012, 2013; Beacon Award–2011
  • Topps Awards Show–1996, 2000
  • Art Director’s Club of Houston Show–1999
  • Dallas Society of Visual Communication Show–1999
  • Texas Association of Museums Gold Award–1998

AFFILLIATIONS

  • American Institute of Graphic Arts (AIGA)
  • Publishing Professionals Network (PNN)
  • Freelancers Union
  • Creative Cafe
  • Girls in Tech

EDUCATION

Academy X
HTML, CSS and some Javascript and responsive design training

General Assembly
UX Design Bootcamp
UX Design Course
iOS Development Workshop

Arkansas State University
Bachelor of Fine Arts, cum laude
Major in Graphic Design, Minor in Journalism

EVENTS

Amazon Alexa-Echo Hackathon
Published skills include: Arty Smartie, Trump the Chump, Weird Science

MARTINI MINUTE BLOG

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