The Foundation: Branding

This branding package features a logo designed for The Foundation which needed to achieve several goals: reflect the organization’s mission and founder’s vision, appeal to youth, and replace a previously designed logo system that already communicated some of the same concepts, but in a different way. A Bay Area nonprofit, The Foundation educates underserved youth about nature, fitness, nutrition and community through athletic programs. They work with youth to help them achieve new heights of fitness and personal growth.

All-in-all the process took time, but in the end the client was ecstatic with the results. He really felt like the logo reflects the organization’s mission, and his vision.

Shown is the logo applied to signage and several branded items.