She’s the Swiss Army knife of designers!

A full-service print and digital design professional, ’Berta brings extensive experience to the table to support your team. In addition to flawless creative design strategy and execution, she also offers management expertise. With an emphasis on professionalism, she listens to, and works closely with her clients to provide them with high-impact design solutions that meet (and exceed) their needs and expectations.

Skills and Services

Art direction: Expert in creative strategy, branding, typography, logos, collateral, UI/UX, visual design, web and mobile app design, print, email and social media campaigns, packaging, infographics, presentations, signage, POP, publishing, photoshoots, copywriting, photo retouching, swag, and more

Soft skills: Creativity, leadership, communication, collaboration, time management, problem solving, and planning

Digital skills: HTML, CSS, WordPress, Drupal, Wix, and SquareSpace. Knowledge of EPUB/MOBI, JavaScript (Alexa Skills), and Swift

Software: Adobe Creative Cloud (specifically, Photoshop, Illustrator, InDesign, XD, AfterEffects, Flash, Comps, Acrobat), Calibre, Canva, 
Sketch, Figma, PopApp, InVision, xCode, Apple Keynote, Office 360 (Word, Excel, PowerPoint), Google G Suite (Mail, Docs, Calendar, Sheets, Forms, Slides), Dropbox, Slack, Asana, Basecamp, and Dropbox

Professional Experience

Leave It to ’Berta, San Francisco, CA—Freelance Integrated Design Services

2009–present

  • Analyzes business needs, creates and presents sound design strategies and solutions
  • Provides high-level, detail-oriented creation and oversight to conceptual design and branding
  • Hires and supports subcontractors, as necessary, including contract designers, illustrators, photographers, printers, copywriters, videographers, and developers
  • Acts as design liaison and works closely with in-house teams and team leaders
  • Presents to clients throughout the design cycle from concepts to final deliverables
  • Has soft skills!

Center for the Collaborative Classroom, Alameda, CA—Art Director

2004–Present

  • Creates and oversees the organizational brand identity and usage guide, updating as needed, and ensuring adherence
  • Conceptualizes and designs all product and marketing materials, both print and digital
  • Closely monitors and maintains six-figure budgets and schedules, hires and supervises staff and outside vendors, and negotiates contracts
  • Collaborates with cross-departmental teams throughout the entire design process, coordinating processes and workflow on projects ranging from product design to marketing collateral to learning technology solutions
  • Writes creative briefs based on launch meetings makes presentations of concepts to key stakeholders—getting ongoing “buy in” on goals
  • Manages the entire design process from creative brief to final delivery of product
  • Leads the conceptualization and design of Collaborative Literacy, the flagship product, including leading a team of six designers and over 20 illustrators for one product component

AssetMark, Concord, CA—Contract Graphic Designer

2017–2018

  • Supported the Creative Director and Lead Designer on various projects. Created presentation materials, infographics, conference materials, marketing collateral, email campaigns, logos, and award plaques
  • Worked onsite and offsite as needed, often on turnkey projects with tight deadlines, meeting those deadlines on time and on point, passing projects back and forth in a fluid manner
  • Helped create continuity of branding and look and feel
  • Provided creative brainstorming and conceptual design on a variety 
    of projects

LegalVision, San Francisco, CA—Contract Presentation Designer

2017–2018 (9 months)

  • Created complex presentation graphics for law firms trying civil and criminal cases
  • Generated graphics used to communicate crucial, often complex, evidence to jurors
  • Partnered with owners to conceptualize and design presentations on tight deadlines

Art Institute of California, San Francisco, CA—Instructor

2004–2005

  • Taught students the fundamentals of typography and digital illustration
  • Created syllabi, assignments, and test materials; gave lectures and facilitated discussions
  • Imparted real-world knowledge of the design industry

Additional Experience

During her ten years of experience in advertising and boutique design, ’Berta specialized in point-of-purchase and promotional signage, marketing campaigns, collateral, and packaging for known brands.

’Berta partnered with copywriters to conceptualize and execute all aspects of marketing campaigns from concept and pencil sketch to production and final delivery.

Client List

Alameda Health Systems, AssetMark, Baylor Health Systems, Boy Scouts of America, Cadbury/7 UP, Career Girls, Chevron, Cal-Fire, Center for the Collaborative Classroom, Courtroom Sciences, Inc., CRE Cloud Solutions, Dallas Museum of Art, Galleria, Gap/Old Navy, GroceryWorks.com (now Safeway.com), José Cuervo, Latitude (a division of The Richards Group), Launch Partnership, Lawrence Berkeley Lab, Lawrence Hall of Science, LegalVision, Marcus & Millichap, McCann-Erickson, McDonald’s, Médecins Sans Frontières, Mills College, Nokia, Ogilvy&Mather, PetSmart, Pillowtex, Pottery Barn, Providence Foundation of San Francisco, Rent-a-Center, San Francisco Historical Society, Southland/7-11, Sally Beauty Supply, Tesser, Texas Instruments, Thanx, Toni&Guy, and Town of Addison

Recognition

  • 2018 Aquent Designing for Good Grant Recipient, Career Girls Mobile App Project
  • Publishing Professionals Network Book Show (two years)
  • Graphic Design USA Inhouse Design Awards (three years)
  • Association of Educational Publishers Awards: Distinguished Achievement and Beacon Awards (two years)
  • Topps Awards Show (two years)
  • Art Directors Club of Houston Show
  • Dallas Society of Visual Communication Show
  • Texas Association of Museums Gold Award

AFFILIATIONS

  • American Institute of Graphic Arts (AIGA) (volunteer mentor)
  • Publishing Professionals Network (PNN)
  • Bay Area Women in Publishing
  • Freelancers Union
  • Creative Cafe
  • Girls in Tech
  • Taproot Foundation (volunteer designer)
  • Career Girls (volunteer designer)

EDUCATION

AcademyX

  • HTML, CSS, and some JavaScript and responsive design training

General Assembly

  • UX Design Bootcamp
  • UX Design Course
  • iOS Development Workshop
  • JavaScript 101 Workshop
  • Amazon Alexa Hackathon
  • Blogging Bootcamp

Arkansas State University

  • Bachelor of Fine Arts, cum laude
  • Major in Graphic Design, Minor in Journalism

EVENTS

Amazon Alexa-Echo Hackathon

Published skills include: Arty Smartie, Trump the Chump, Weird Science

Now for a bit of levity. Put up your feet, loosen your tie, and enjoy ’Berta’s Martini Minute blog.

Very happy with ’Berta’s professionalism and service. She was very patient with our company’s logo ideas and worked with us in an extremely collaborative manner. Very happy I left it to ’Berta. : )

Daniel Adler, The Foundation