She’s the Swiss Army knife of designers!

A full-service print and digital designer and director, ‘Berta listens to her clients and consistently meets and exceeds their expectations—always on time and on budget!

Skills and Services

Creative and art direction: Expert in print and digital design, creating strategy, branding, typography, logos, collateral, packaging, infographics, presentations, signage, publishing, photoshoots, illustrations, copywriting, and photo retouching

Digital design: Expert in web design and media development (including tutorials and courses). Experienced in mobile apps (UI/UX, research, usability testing, wireframes, and prototypes) and online/social media campaigns (e-mails, landing pages, banners, ads, and more), HTML, CSS, WordPress, Drupal, Wix, and SquareSpace. Knowledge of EPUB/MOBI, JavaScript (Alexa Skills), and Swift

Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, AfterEffects, Comps, Acrobat, Bridge), Calibre, Sketch App, PopApp, Figma, Apple Keynote, InVision, xCode, Microsoft (Word, PowerPoint, Excel, Outlook), Google (Mail, Docs, Calendar, Sheets, Forms), Dropbox, Slack, Asana, Basecamp and Filemaker

Professional Experience

Leave It to ’Berta, San Francisco, CA—Freelance Integrated Design Services

1998–present

  • Analyzes business design needs, creates and presents sound design strategies and solutions
  • Supports onsite staff/oversees all vendors hired on a per-project basis, including contract designers, illustrators, photographers, printers, videographers, and developers
  • Monitors and maintains budgets and workflows, as well as negotiating contracts with outside vendors
  • Acts as design liaison across organizations and work closely with executive, development, editorial, sales, marketing, and technology teams and team leaders
  • Regularly presents to clients throughout the design cycle from high-level concepts to final design—getting ongoing “buy in” on goals and direction
  • Conceptualizes and designs all manner of print and digital materials including: sales/marketing collateral, branding, books, packaging, infographics, presentations, websites, apps, social media, online courses, media, signage, swag, and more

Center for the Collaborative Classroom, Alameda, CA—Art Director

2004–Present

  • Conceptualizes and designs all product and marketing materials, both print and digital
  • Monitors and maintains budgets and schedules, hire and supervise staff and outside vendors, and negotiated contracts
  • Partners with cross-departmental teams on projects ranging from product design to marketing collateral and learning technology solutions
  • Writes creative briefs based on launch meetings makes presentations of concepts to key stakeholders

LegalVision, San Francisco—Presentation Designer

2017 (9 months)

  • Created complex presentation graphics for law firms trying civil and criminal cases
  • Generated graphics used to communicate crucial, often complex, evidence directly to jurors
  • Partnered with owners to conceptualize and design presentations on very tight deadlines

Art Institute of California, San Francisco, CA—Instructor

2004–2005

  • Taught students the fundamentals of typography and digital illustration
  • Created syllabi, assignments, and test materials; gave lectures and facilitated discussions
  • Imparted real-world knowledge of the design industry

The Integer Group, Dallas, TX—Art Director

1997–1998

  • Specialized in point-of-purchase signage, collateral, and packaging materials for known brands
  • Worked on various websites and promotions
  • Partnered with copywriters to conceptualize and execute marketing campaigns

Client List

AssetMark, Baylor Health Systems, Boy Scouts of America, Cadbury/7UP, Career Girls, Chevron, CAL FIRE, CRE Cloud Solutions, Dallas Museum of Art, Dr Pepper, Galleria, Gap/Old Navy, GroceryWorks.com, Jose Cuervo, latitude (a division of The Richards Group), Launch Partnership, Lawrence Berkeley Lab, Lawrence Hall of Science, McCann-Erickson, McDonald’s, Médecins Sans Frontières, Mills College, National Geographic Learning, Nokia, Ogilvy&Mather, PetSmart, Pillowtex, Pottery Barn, Rent-A-Center, Southland, Sally Beauty, Tesser, Texas Instruments, Thanx, Toni&Guy, and Town of Addison

Recognition

  • Aquent Designing for Good Grant Recipient, Career Girls Mobile App Project—2018
  • Publishing Professionals Network Book Show—2010, 2015
  • Graphic Design USA Inhouse Design Awards—2005, 2009, 2014, and 2015
  • Association of Educational Publishers Awards: Distinguished Achievement Awards—2012, 2013 and Beacon Award—2011
  • Topps Awards Show—1996, 2000
  • Art Directors Club of Houston Show—1999
  • Dallas Society of Visual Communication Show—1999
  • Texas Association of Museums Gold Award—1998

AFFILIATIONS

  • American Institute of Graphic Arts (AIGA) (volunteer mentor)
  • Publishing Professionals Network (PNN)
  • Freelancers Union
  • Creative Cafe
  • Girls in Tech
  • Taproot Foundation (volunteer designer)
  • Career Girls (volunteer designer)

EDUCATION

AcademyX

HTML, CSS, and some JavaScript and responsive design training

General Assembly

UX Design Bootcamp

UX Design Course

iOS Development Workshop

JavaScript 101 Workshop

Amazon Alexa Hackathon

Blogging Bootcamp

Arkansas State University

Bachelor of Fine Arts, cum laude

Major in Graphic Design, Minor in Journalism

EVENTS

Amazon Alexa-Echo Hackathon

Published skills include: Arty Smartie, Trump the Chump, Weird Science

Now for a bit of levity. Put up your feet, loosen your tie, and enjoy ’Berta’s Martini Minute blog.

Very happy with ’Berta’s professionalism and service. She was very patient with our company’s logo ideas and worked with us in an extremely collaborative manner. Very happy I left it to ’Berta. : )

Daniel Adler, The Foundation