She’s the Swiss Army knife of designers!

A full-service print and digital design professional with solid experience
in design strategy, creative execution, and leadership, ’Berta brings her
creative solutions to even the most challenging assignments. ’Berta:

  • Has extensive experience in design strategy and creative execution.
  • Provides 360-degree digital and print design solutions—for both print 
    and digital, ranging from marketing to branding to product design.
  • Listens to her clients, incorporating feedback to provide top-quality 
    design solutions tailored to fit their needs.
  • Collaborates with cross-functional teams throughout the entire 
    design process, coordinating processes and workflow.
  • Manages the entire design process from creative brief to final delivery of product.
  • Monitors and maintains schedules and budgets
  • Has soft skills!

Skills and Services

Art direction: Expert in creative strategy, branding, typography, logos, collateral, UI/UX, visual design, web and mobile app design, email and social media campaigns, packaging, infographics, presentations, signage, POP, publishing, photoshoots, copywriting, photo retouching, swag, and more

Soft skills: Creativity, leadership, communication, collaboration, time management, problem solving, and planning

Digital skills: HTML, CSS, WordPress, Drupal, Wix, and SquareSpace. Knowledge of EPUB/MOBI, JavaScript (Alexa Skills), and Swift

Software: Adobe Creative Cloud (specifically, Photoshop, Illustrator, InDesign, XD, AfterEffects, Flash, Comps, Acrobat), Calibre, Canva, 
Sketch, Figma, PopApp, InVision, xCode, Apple Keynote, Office 360 (Word, Excel, PowerPoint), Google Drive (Mail, Docs, Calendar, Sheets, Forms), Dropbox, Slack, Asana, Basecamp, and Dropbox

Professional Experience

Leave It to ’Berta, San Francisco, CA—Freelance Integrated Design Services

1998–present

  • Analyzes business needs, creates and presents sound design strategies and solutions
  • Provides high-level, detail-oriented creation and oversight to 
    conceptual design and branding
  • Hires and supports subcontractors, as necessary, including contract designers, illustrators, photographers, printers, videographers, 
    and developers
  • Acts as design liaison and works closely with in-house teams and 
    team leaders
  • Presents to clients throughout the design cycle from concepts to 
    final design

Center for the Collaborative Classroom, Alameda, CA—Art Director

2004–Present

  • Conceptualizes and designs all product and marketing materials, 
    both print and digital
  • Monitors and maintains budgets and schedules, hires and supervises 
    staff and outside vendors, and negotiates contracts
  • Partners with cross-departmental teams on projects ranging from 
    product design to marketing collateral to learning technology solutions
  • Writes creative briefs based on launch meetings makes presentations 
    of concepts to key stakeholders —getting ongoing “buy in” on goals 
    and direction

AssetMark, Concord, CA—Contract Graphic Designer

2017–2018

  • Supported the Creative Director and Lead Designer on various projects. Created presentation materials, infographics, conference materials, marketing collateral, email campaigns, logos, and award plaques
  • Worked onsite and offsite as needed, often on turnkey projects 
    with tight deadlines, meeting those deadlines on time 
    and on point, passing projects back and forth in a fluid manner
  • Helped create continuity of branding and look and feel
  • Provided creative brainstorming and conceptual design on a variety 
    of projects

LegalVision, San Francisco, CA—Contract Presentation Designer

2017–2018 (9 months)

  • Created complex presentation graphics for law firms trying civil 
    and criminal cases
  • Generated graphics used to communicate crucial, often complex, 
    evidence to jurors
  • Partnered with owners to conceptualize and design presentations 
    on tight deadlines

Art Institute of California, San Francisco, CA—Instructor

2004–2005

  • Taught students the fundamentals of typography and digital illustration
  • Created syllabi, assignments, and test materials; gave lectures and facilitated discussions
  • Imparted real-world knowledge of the design industry

The Integer Group, Dallas, TX—Junior Art Director

1997–1998

  • Specialized in point-of-purchase signage, collateral, and packaging materials for known brands
  • Worked on various websites and promotions
  • Partnered with copywriters to conceptualize and execute marketing campaigns

Client List

AssetMark, Baylor Health Systems, Boy Scouts of America, Cadbury/
7 UP, Career Girls, Chevron, Cal-Fire, Courtroom Sciences, Inc.,
CRE Cloud Solutions, Dallas Museum of Art, Galleria, Gap/Old Navy, GroceryWorks.com, José Cuervo, Latitude (a division of The Richards Group), Launch Partnership, Lawrence Berkeley Lab, Lawrence Hall of Science, LegalVision, McCann-Erickson, McDonald’s, Médecins Sans Frontières, Mills College, Nokia, Ogilvy&Mather, PetSmart, Pillowtex, Pottery Barn, Rent-a-Center, San Francisco Historical Society, Southland/7-11, Sally Beauty Supply, Tesser, Texas Instruments, Thanx, Toni&Guy, and Town of Addison

Recognition

  • Aquent Designing for Good Grant Recipient, Career Girls Mobile App Project—2018
  • Publishing Professionals Network Book Show—2010, 2015
  • Graphic Design USA Inhouse Design Awards—2005, 2009, 2014, and 2015
  • Association of Educational Publishers Awards: Distinguished Achievement Awards—2012, 2013 and Beacon Award—2011
  • Topps Awards Show—1996, 2000
  • Art Directors Club of Houston Show—1999
  • Dallas Society of Visual Communication Show—1999
  • Texas Association of Museums Gold Award—1998

AFFILIATIONS

  • American Institute of Graphic Arts (AIGA) (volunteer mentor)
  • Publishing Professionals Network (PNN)
  • Freelancers Union
  • Creative Cafe
  • Girls in Tech
  • Taproot Foundation (volunteer designer)
  • Career Girls (volunteer designer)

EDUCATION

AcademyX

  • HTML, CSS, and some JavaScript and responsive design training

General Assembly

  • UX Design Bootcamp
  • UX Design Course
  • iOS Development Workshop
  • JavaScript 101 Workshop
  • Amazon Alexa Hackathon
  • Blogging Bootcamp

Arkansas State University

  • Bachelor of Fine Arts, cum laude
  • Major in Graphic Design, Minor in Journalism

EVENTS

Amazon Alexa-Echo Hackathon

Published skills include: Arty Smartie, Trump the Chump, Weird Science

Now for a bit of levity. Put up your feet, loosen your tie, and enjoy ’Berta’s Martini Minute blog.

Very happy with ’Berta’s professionalism and service. She was very patient with our company’s logo ideas and worked with us in an extremely collaborative manner. Very happy I left it to ’Berta. : )

Daniel Adler, The Foundation