Collaborative Classroom Online Marketing

Client: Center for the Collaborative Classroom

Category: Educational Publishing

Scope: brand strategy, brand identity, messaging, video, website design, social media campaign design

Project Objectives: ’Berta worked closely with the Marketing Communications department to refresh the look and feel of Collaborative Classroom’s online presence to better communicate the importance of collaboration and community in classrooms. The overall messaging was tightened up, and the approach to promoting events and products made more consistent on social media, email, and the website that result have resulted in increased traffic of 54% over last year, and email open rates on average of 30%.