College Track

Client: College Track

Category: College Prep Nonprofit Organization

Scope: various collateral, campaigns and digital and print materials

Project Objectives: College Track is a nonprofit, college completion program that works closely with students from underserved communities to empower them to graduate from college. Their program is very comprehensive and successful with nearly a 100% graduation rate! In order to support their mission, it’s key to have fresh and compelling materials that help them reach funding partners, alumni, student participants and others in the community.

The yearbook is replicated for each class per location, and is distributed to donors, supporters, and graduate families. Also shown are pieces from the Profile Power campaign as well as fact sheets and a retractable banner.

’Berta worked closely with the client, levering their established brand look and feel to create pieces throughout the year that have their own unique design. The Yearbook piece, in particular, showcases not only each graduating class and their achievements, but also background about College Track’s mission and success.

The previous newsletter was pretty basic—and lengthy. The client wanted to create more visual impact and drive more clicks. ’Berta encouraged them to shorten the content as much as possible, and to update their look and feel with more color, images, and icons.

’Berta worked closely with the Project Manager to sketch through some rough ideas of how the newsletter could lay out. Then she worked through a couple of wireframe/mockup rounds before landing on a version that the client wanted to create in Constant Contact.

’Berta delivered an updated Constant Contact template that the team at College Track could then update and send out as needed. The resulting newsletter design is a much more visually appealing look and more engagement.