Client: Groceryworks.com (now Safeway.com)
Category: Online Grocery Shopping
Scope: brand identity, strategy, copywriting, graphic design, marketing campaign, collateral
Project Objectives: Working as an integral part of the Launch Partnership team, ’Berta helped to promote the services of GroceryWorks.com, a Dallas based startup offering online grocery shopping and delivery. They promoted their service as bringing high-quality, fresh groceries directly to customers’ homes and offices. The platform was so innovative, that it was acquired by Safeway, and still operates as Safeway.com.
![delivery truck](https://leaveittoberta.com/wp-content/uploads/gw_truck_cam.jpg)
![print ad](https://leaveittoberta.com/wp-content/uploads/gw_ad2_cam.jpg)
![print ad](https://leaveittoberta.com/wp-content/uploads/gw_ad_cam.jpg)
![brochure cover](https://leaveittoberta.com/wp-content/uploads/gw_cover_cam.jpg)
![brochure spread](https://leaveittoberta.com/wp-content/uploads/gw_spread_cam.jpg)
![brochure spread](https://leaveittoberta.com/wp-content/uploads/gw_spread3_cam.jpg)
![coupons](https://leaveittoberta.com/wp-content/uploads/gw_tellafriend_cam.jpg)
![employee break room poster](https://leaveittoberta.com/wp-content/uploads/gw_poster_cam.jpg)
![refrigerator magnet](https://leaveittoberta.com/wp-content/uploads/gw_magnet_cam.jpg)
![loyalty program collateral](https://leaveittoberta.com/wp-content/uploads/gw_loyalty_cam.jpg)
![outside billboards](https://leaveittoberta.com/wp-content/uploads/gw_outdoor_cam.jpg)