Client: Groceryworks.com (now Safeway.com)
Category: Online Grocery Shopping
Scope: brand identity, strategy, copywriting, graphic design, marketing campaign, collateral
Project Objectives: Working as an integral part of the Launch Partnership team, ’Berta helped to promote the services of GroceryWorks.com, a Dallas based startup offering online grocery shopping and delivery. They promoted their service as bringing high-quality, fresh groceries directly to customers’ homes and offices. The platform was so innovative, that it was acquired by Safeway, and still operates as Safeway.com.