Client: Petersen Family
Category: Educational Publishing
Scope: book design
Project Objectives: Loving Memories, the Petersen family autobiography, chronicles the lives of Charles and Mildred Petersen, both from immigrant families who worked hard to realize the American Dream. Charles, a self-made millionaire and Mildred, his devoted wife and life partner, fell in love at the tender age of 14, persevered through WWII and other life challenges, flourished, and raised their four children—who now have children and grandchildren of their own. This story is one of loving memories and life-long companionship. Charles had always planned to write a memoir one day, but died unexpectedly and never completed it.
’Berta worked directly with the Petersen couple’s daughter Pam Tudor, to conceptualize and design of the book from cover to cover. It was a deeply personal project, so it was important to portray the Petersen couple’s family history in an accurate and thoughtful way—especially poignant is the fact that Mildred was able to read and enjoy the book—the fruition of many years of planning and writing—before her passing a year later. Mildred, and the entire family were very appreciative of the effort and now have a keepsake of their family history.
