Big-picture thinking and creative leadership. No full-time hire required.
Your business has a brand. You have marketing initiatives, creative projects, a website, and probably a dozen ideas floating around Mission Control. But who’s making sure it all works together?
Let’s face it. Organizations don’t always need another designer. Sometimes they need an experienced creative director in the room—someone who can see the big picture, ask the right questions, connect the dots, and help steer the creative work.
A Fractional Creative Director gives you experienced creative leadership without the cost or commitment of hiring a full-time creative director. ’Berta steps in as your strategic creative partner, helping you make smarter decisions, maintain a consistent brand, guide creative projects, and keep your business moving in the right direction.
Think of it as having a creative director in your corner, without adding another full-time person to the payroll.
What’s included?
Creative Strategy & Direction
- Strategic guidance for your brand and marketing initiatives
- Creative concepts and campaign direction
- Guidance on visual identity, messaging, and brand positioning
- Help prioritizing creative opportunities and making informed decisions
Brand Oversight
- Keeping your brand consistent across platforms and materials
- Reviewing creative work and providing actionable feedback
- Maintaining and evolving brand standards
- Making sure your website, marketing, and communications are working together
Project & Team Leadership
- Creative direction for designers, writers, developers, and other collaborators
- Project briefs, creative guidance, and feedback
- Helping coordinate creative resources and workflows
- Serving as the connection between your business goals and creative execution
Ongoing Creative Counsel
- Regular strategy and planning meetings
- A sounding board for new ideas and challenges
- Guidance on marketing campaigns, launches, and business initiatives
- A trusted creative partner who understands the bigger picture
Who’s It for?
Fractional Creative Direction is a great fit for:
- Growing businesses that need experienced creative leadership but aren’t ready for a full-time hire.
- Organizations with an internal marketing team that needs strategic direction.
- Businesses working with multiple creative vendors who need someone to connect the dots.
- Founders who have plenty of ideas but need help turning them into a cohesive brand and marketing strategy.
🪐 Choose Your Level of Orbit
Creative Counsel | Starting at $1,500/month
For businesses that need an experienced creative brain to bounce ideas off and help keep things on course.
- Monthly strategy meeting
- Ongoing creative consultation
- Brand and marketing guidance
- Review and feedback on selected creative work
Creative Direction | Starting at $2,750/month
For businesses with ongoing creative and marketing needs that need someone steering the ship.
- Everything in Creative Counsel
- Biweekly strategy and planning meetings
- Creative direction for campaigns and projects
- Review and oversight of creative deliverables
- Coordination with internal teams and outside creatives
Creative Leadership | Starting at $4,500/month
For businesses ready for a more involved creative partner and strategic leader.
- Everything in Creative Direction
- Weekly leadership and planning meetings
- Ongoing brand and marketing oversight
- Creative team and vendor direction
- Campaign and initiative planning
- Priority access for ongoing creative counsel
All engagements are customized to your needs, team, and workload. Production and design execution are scoped separately when needed.
How It Works
- Test Flight: We get to know your business, goals, challenges, and current creative setup.
- Mission Mapping: We define priorities, responsibilities, communication, and the right level of support.
- Launch: ’Berta joins your team as your fractional creative director.
- Orbit: We work together to keep your brand consistent, your creative projects moving, and your business growing.