Big or small, every great mission starts with a solid flight plan. Whether you’re launching something new, refreshing your look, or growing an established brand, ’Berta offers three clear paths to success. From sketch pad to launch pad, she crafts strategy and design solutions that transform your brand into a shining star!
Blast off with ’Berta!
Clients and missions come in many different sizes, so explore the service levels below to get a sense of the types of services offered that might be appropriate for you. Remember, though, each mission is unique and it’s ’Berta’s job to listen and design a flight plan that meets you where you’re at, then takes you to galaxies beyond.
’Berta and her team can:
- Learn more about your business
- Conduct interviews to fully understand the scope of your mission
- Conduct an analysis of your competition and define your brand personality
- Craft a solid brand strategy and messaging to appeal to your ideal customer
- Help you define internal brand tenets and guidelines that inform new product development
- Design brand identity package pieces such as a logo lockups, color, type, images, icons with brand guidelines
- Provide marketing strategy and messaging, mission statement development, copywriting, and campaign design
- Design print and digital marketing campaign assets such as website, brochures, flyers, social media, swag, packaging, and email graphics, photography and videography
- Provide as-needed project management
Glossary of Service Descriptions
Test Flight (Initial Conversation)
- Brand Audit and Competitive Analysis: includes a thorough review of your organization’s current branding, and if desired, a follow up analysis of the competition
Mission Mapping (Brand Audit and Discovery)
- Brand Personality Development: defining the character of a brand in the world, often described in human terms such as: bold, refined, caring, trustworthy.
- Brand Strategy/Differentiation: defining the brand strategy approach, look and feel, and positioning in the market. Creating a planned set of tactics used to promote your brand to help you achieve your business goals.
- Customer Avatar/Persona/Target Audience: composite that represents a particular customer/user group defined by characteristics of your ideal customer
- Marketing and Branded Messaging Development: definition of what your brand stands for, what your mission is, and how to develop your tone of voice.
Flight Plan (Deliverables and Timeline)
- Logo Design: logotype and mark that represents your company, product or service.
- Brand Guidelines (Manual): a document that outlines standards and parameters around usage and representation of a brand. A guiding road map that provides consistency and guidance.
- Copywriting: copy generation for app,website, collateral, or slide deck
- Presentation Slide Deck: branded and designed pitch deck created in PowerPoint, Keynote or Google Slides
- Print Collateral: collateral such as packaging, brochures, business cards, flyers, postcards, invitations, press packets
- Digital Media: brand photography as well as promotional video and content strategy
- Web and Social Media Graphics: Web banners, avatars, social media banners, post templates, ads, email templates, and/or landing pages
- Signage: logo branding applied to exterior/interior building, window, door, wall, or vehicle graphics
- Swag and Wearables: logo/brand application on a wide variety of swag and wearables such as: mugs, t-shirts, bags, jackets, hats, hoodies, key chains, and more
- UI Visual Design: creation of interface UI/visual design including sketches, wireframes, prototypes, and delivery of final assets
- UX Design Support: user research, user flows, testing, and customer avatar development
- Website Design: full website redesign based on user flow, copy, and images (at additional cost). (Cost to be determined after initial analysis.)
Launch & Orbit (Retainer)
- Project and People Management: project and people management including sourcing vendors, managing budgets, schedules, and meetings
- Ongoing Retainer Support: an structured monthly fee that allows ’Berta and her team to continue to support you with any of your branding needs as you evolve
Not sure which services you need for your business? Contact ’Berta to discuss your specific needs, be it branding or any other type of project you need to land. You define the mission—’Berta helps you achieve it. There is a universe of possibilities!