Whether you’re launching something new, trying to figure out why your current brand isn’t working, refreshing an established business, or looking for experienced creative leadership, there’s a mission for that.
From sketch pad to launch pad, ’Berta starts with strategy before design. First, we figure out where you are, where you want to go, and what’s standing in your way. Then we build the right flight plan to get you there.
And because no two businesses are exactly alike, you don’t have to squeeze yourself into a prepackaged solution.
Not Sure What You Need?
| If you’re thinking… | Your best starting point |
|---|---|
| “Something isn’t working, but I don’t know what.” | Brand Audit |
| “I need some expert guidance, but I’m not ready for a big project.” | Coaching & Spacewalks |
| “My team needs to get on the same page.” | Workshops |
| “I need to create or refresh my brand.” | Brand Projects |
| “I need an experienced creative leader on my team.” | Fractional Creative Director |
| “I honestly have no idea where to start.” | Test Flight |
You don’t have to know exactly what you need before you talk to ’Berta. That’s part of the job.
🚀 Start With a Test Flight
Every great brand starts with a conversation, not a sales pitch.
A complimentary 30-minute Test Flight is a chance to talk about your business, your goals, your current brand, and whatever is keeping you up at night.
We’ll explore:
- Where your brand stands today
- What’s working and what isn’t
- Your business goals and direction
- Your audience and opportunities
- Current or upcoming projects
- Where you may need additional clarity or support
You’ll complete a short questionnaire beforehand so we can spend our time talking about what matters.
Ready for liftoff?
🛰 Brand Audits
Find out what’s working, what’s not, and what to do next.
You may not need a new logo, but you definitely need someone experienced to look at the whole picture and tell you what’s actually going on.
A Brand Audit takes a strategic look at your current brand, including your visual identity, messaging, website, customer experience, and competitive landscape.
BEST FOR: Businesses that know something needs attention but aren’t sure what to tackle first.
Your Brand Audit will include:
- An in-depth questionnaire
- Review of your current brand and marketing presence
- Brand positioning and personality assessment
- Visual identity review
- Messaging and content review
- Website review
- Competitive analysis
- Findings and recommendations
- Customized action plan for what comes next
The result isn’t just a list of things that could be ‘prettier’. It’s a Mission Flight Plan that identifies opportunities, priorities, and practical next steps.
👩🚀 Spacewalks (Coaching)
You do the work. ’Berta helps you navigate it.
Not every business needs a full-service branding engagement, but every business needs an experienced creative brain in the room. If you’re a small venture working with a tight budget, it might be worthwhile if you do the building. That’s where Spacewalks come in.
Through one-on-one consulting and coaching, ’Berta can help you work through questions around:
- Brand positioning
- Brand personality
- Messaging and voice
- Audience and customer profiles
- Visual identity
- Creative direction
- Website and marketing decisions
- Brand consistency
- Current or upcoming projects
Think of it as having ’Berta in your orbit without putting her on the payroll full time.
Spacewalks can be a one-time strategy session or an ongoing series of conversations as your business evolves.
BEST FOR: Solopreneurs, founders, creatives, and small businesses that want expert guidance while maintaining hands-on control.
🛸 Mission Mapping (Workshops)
Get your team thinking before you start making.
Sometimes the best way to move a brand forward is to get everyone in the same room and ask better questions. ’Berta offers workshops designed to educate, challenge, and align you (and your team) around your brand.
Topics may include:
- Branding 101
- Strategy Before Design
- Brand Positioning
- Finding Your Brand Personality
- Messaging & Brand Voice
- Understanding Your Customer
- Brand Audits
- Brand Consistency
- Building a Brand Star System
- Using AI as a Creative Assistant
Workshops are currently delivered in person with a maximum of 20 attendees so that the experience is rich and not rushed.
BEST FOR: Businesses, nonprofits, teams, professional organizations, and groups that want to learn, align, and leave with a clearer understanding of their brand.
🌟 Brand Projects
From sketch pad to launch pad.
Need more than advice? Ready to actually build or rebuild your brand? ’Berta combines strategy, creative direction, and design to create the brand your business needs now and as it grows.
Neutron (Starter Brand Build)
For new businesses ready to establish a clear, polished identity.
Perfect for new businesses ready to establish a clear, polished identity when launching just need the brand essentials to off the ground.
Includes:
- Logo design
- Brand look and feel
- Colors, fonts, and imagery
- Elevator pitch / mission statement
- Basic website
- Guided positioning, personality, and messaging through Spacewalks
BEST FOR: New businesses and founders who need a solid brand foundation without a full-scale engagement.
Check out an example of a NEUTRON CASE STUDY.
Ready for liftoff? BOOK A COMPLIMENTARY TEST-FLIGHT
White Dwarf (Brand Refresh & Growth)
For established businesses ready to sharpen, refresh, and elevate their brand.
Maybe your brand feels dated. Maybe it has become inconsistent. Maybe the business has evolved while the branding stayed behind.
’Berta digs into your current brand, audience, and competitive landscape to uncover what’s working and what needs to change.
Includes:
- Refined or reimagined logo
- Updated visual identity
- Colors, fonts, and imagery
- Messaging and positioning refresh
- Website refresh or redesign
- Print, digital, social, and promotional materials
- Brand Identity Guide
BEST FOR: Growing businesses that don’t need to start over, but do need their brand to catch up with where they’re going.
Check out an example of a WHITE DWARF CASE STUDY.
Let’s relaunch your brand the right way! BOOK A COMPLIMENTARY TEST-FLIGHT
Red Giant Service Level (Full Brand Strategy & Expansion)
For businesses ready to rethink the brand from the inside out.
This is the full-scale mission.
’Berta leads with deeper research, stakeholder insights, competitive analysis, audience understanding, and strategic positioning. Then she assembles the right creative specialists to bring the strategy to life.
Depending on your mission’s unique needs, ’Berta’s recommendation may include:
- Brand strategy
- Positioning and differentiation
- Customer profiles / audience research
- Brand messaging and voice
- Brand personality
- Full visual identity
- Logo development or refinement
- Brand guidelines
- Website strategy and design
- Marketing strategy
- Copywriting
- SEO strategy and support
- Packaging and collateral
- Presentation design
- Social media and digital assets
- Launch planning
- Project and people management
- Ongoing brand guidance and maintenance
BEST FOR: Organizations undergoing significant growth, transformation, rebranding, expansion, or repositioning.
Check out an example of a RED GIANT CASE STUDY.
Let’s take your brand to galaxies beyond our own! BOOK A COMPLIMENTARY TEST-FLIGHT
🌌 Special Mission
Not everything belongs in a neat little package.
Have a specific project in mind? Need a combination of services? Have a mission that doesn’t fit neatly into one of the categories above? No problem! ’Berta can create a customized flight plan based on your goals, timeline, resources, and needs.
You define the mission. ’Berta helps you map the route.
🎯 Fractional Creative Director
Senior creative leadership without hiring a full-time Creative Director.
Do you need someone who knows how to look at the big picture, but you can’t afford, or are not ready to, bring someone on full time? As a Fractional Creative Director, ’Berta can become part of your team on an ongoing basis, providing experienced creative and brand leadership when and where you need it. asking the right questions, guideing the creative team, and keeping the brand from getting lost in space.
Fractional Creative Direction can include:
- Creative strategy
- Brand stewardship
- Creative team leadership
- Art direction
- Campaign development
- Marketing and communications guidance
- Vendor and freelancer management
- Project oversight
- Brand consistency
- Creative review and feedback
- Presentation and stakeholder support
- Ongoing strategic guidance
Think of it as putting an experienced Creative Director into your orbit without committing to a full-time position.
BEST FOR: Growing businesses, nonprofits, marketing teams, and organizations that need senior creative leadership but don’t need a full-time Creative Director.