Great Brands Don’t Start with Design. They Start with Discovery.
When planning a mission, NASA doesn’t start by painting the spacecraft. First they decide what the goal of the mission is and then create a detailed flight plan to achieve it. Branding should work the same way.
How Is Working with ‘Berta Different?
Too often organizations jump straight into designing a logo or building a website before understanding what those things should communicate. Leave It to ‘Berta, flips that process through brand audit, discovery, research, and collaborative Mission Mapping so that every creative decision connects with the right audience—transforming your vision into a brand that’s ready for launch.
In an ever-evolving design galaxy, even the best brands can drift off course. That’s why starting the process with a brand audit is your next step to a pre-flight inspection—and it might be the smartest move you make before your next big launch. Think of it as a full systems check for your business. ’Berta looks at everything: your visuals, your messaging, your customer experience, to discover if what you’re putting out there matches what you actually stand for.
Spoiler! If you feel like your not as successful as you’d like to be, there’s probably turbulence worth addressing.
The Mission Mapping Approach
Every organization has a story worth telling, and every successful mission needs a flight plan specifically tailored to an organization’s unique goals.
🚀 Test Flight (Initial Conversation): A complimentary conversation to understand your business, your challenges, and your goals, and where your brand feels stuck. If we’re a good fit, we’ll move on to Mission Mapping.
🛰 Mission Mapping (Brand Audit and Discovery): A process of brand audit, discovery, research, and collaborative strategy where ’Berta listens, learns and uncovers what makes your organization unique, clarifying your audience, positioning, messaging, and goals.
⭐ Flight Plan (Deliverables and Timeline): A customized roadmap recommending the right creative solutions—not cookie-cutter packages. Rather than asking you to choose a package first…’Berta will recommend service levels based on priorities, timeline, budget, and strategic recommendations.
🌎 Launch & Orbit (Retainer): ’Berta will help you successfully launch your brand with confidence and consistency, and because great brands continue to evolve, she can continue to support its growth long after liftoff.
That’s the process that makes Leave It to ‘Berta different from other agencies.
From Sketch Pad to Launch Pad, Let’s Land Your Brand!
Every Flight Plan is unique.
No two businesses are alike, so ’Berta doesn’t ask clients to choose a package before you’ve even had a conversation. Through collaborative Mission Mapping and guided Spacewalks, ’Berta helps you uncover more about your business, our goals, where you’re headed before recommending a customized Flight Plan for launch. The result is a thoughtful brand foundation built with clarity, confidence, and room to grow.
While every flight plan is customized, recommendations typically fall into one of three levels of service.
Neutron (Build Your Foundation)
A focused engagement for businesses needing clarity in a specific area.
The Neutron level is designed for new businesses ready to establish a clear, polished identity on launch. Even if you’re just starting out, ’Berta can help you define your identity with essential brand elements so that your flight path (and your brand) is clear and bound for success.
Ideal if you need:
- Brand positioning
- Logo
- Visual identity
- Basic website
- Brand messaging
Learn more about about ’Berta’s service levels here.
Check out an example of a NEUTRON CASE STUDY.
Ready for liftoff? BOOK A COMPLIMENTARY TEST-FLIGHT
White Dwarf (Strategic Brand Refresh)
A broader strategic engagement addressing multiple priorities.
Includes everything needed to modernize, strengthen, and clarify your brand while building on what already works.
Whether your brand feels outdated, inconsistent, or like it’s no longer pulling its weight, ’Berta digs into your current brand, audience, and competitors to uncover what’s working—and what’s holding you back. Then she refines your strategy and rebuilds your visual and messaging so your brand is clear, consistent, and easier to connect with the right people.
Ideal if you need:
- Brand strategy refinement
- Logo refresh or redesign
- Updated visual identity (colors, fonts, imagery)
- Messaging and positioning refresh
- Website refresh or redesign
- Marketing materials (print, digital, and social)
- Brand Identity Guide
Learn more about about ’Berta’s service levels here.
Check out an example of a WHITE DWARF CASE STUDY.
Let’s relaunch your brand the right way! BOOK A COMPLIMENTARY TEST-FLIGHT
Red Giant Service Level (Full Rebrand Strategy)
A comprehensive engagement for organizations undergoing significant growth or transformation.
This is a full-scale mission for businesses ready to rebuild from the ground up.
’Berta leads with deep research—stakeholder insights, competitive analysis, and audience understanding—then assembles the right creative team to bring your brand to life across every touchpoint. With ’Berta’s strategy first, design second approach, you’ll have a clear strategy, a cohesive identity that connects with the right audience, as well as the tools to grow with confidence.
Depending on your mission’s unique needs, ’Berta’s recommendation may include:
- Brand strategy
- Mission mapping
- Messaging development
- Brand positioning
- Visual identity
- Logo refinement
- Website strategy
- Marketing collateral
- Presentation design
- Launch planning
- Ongoing brand guidance and maintenance
- … and other strategic or creative elements based on your goals.
Learn more about about ’Berta’s service levels here.
Check out an example of a RED GIANT CASE STUDY.
Let’s take your brand to galaxies beyond our own! BOOK A COMPLIMENTARY TEST-FLIGHT