When planning a mission, NASA doesn’t start by painting the spacecraft. They start by deciding on the missions’s goal and then create a detailed flight plan to achieve it. Branding should work the same way.
No matter which service you choose, the process starts with understanding the problem before jumping into the solution.
Feel Like Your Brand Is Lost in Space?
If you’re concerned that your brand has drifted off course, a brand audit is your pre-flight systems check, revealing what’s working, what’s not, and where a little course correction could make all the difference in connecting to the right audience.
’Berta’s Mission Mapping Approach
No two businesses are alike, so ’Berta starts with a conversation in order to get to know you better. Then, through collaborative Mission Mapping, ’Berta uncovers more about your business, goals, where you’re headed before recommending a customized Flight Plan for launch. The result is a thoughtful brand foundation built with clarity, confidence, and room to grow. Here’s what a flight path might look like for your mission:
🚀 Test Flight (Initial Conversation to Assess): A complimentary conversation to understand your business, your challenges, and your goals, and where your brand feels stuck.
🛰 Mission Mapping (Brand Stragtegy and Discovery): ’Berta will conduct a full brand audit, ’Berta looks at your brand, audience, competition, opportunities, and challenges to determine the right flight path uncovers what makes your organization unique. Then together, will clarify your audience, positioning, and messaging so you can achieve your business goals.
⭐ Flight Plan (Deliverables and Timeline): ’Berta will create a customized plan including the right solutions—not cookie-cutter packages. Rather than asking you to choose a package first…’Berta will recommend a service level based on your priorities, timeline, budget, and her strategic recommendations.
🌎 Launch (Create): Strategy becomes action. Depending on your mission, that might mean coaching, a workshop, a new identity, a website, a campaign, or an entire Brand Star System.
🪐 Orbit (Support & Evolve): ’Berta will help you successfully launch your brand with confidence and consistency, and because great brands continue to evolve, she can continue to support its growth long after liftoff.
Some clients need occasional strategic guidance. Others need ongoing creative direction. Others need someone to help manage the constellation of people and projects orbiting their brand. That’s where ’Berta can stay in orbit as your fractional Creative Director.
You define the mission—’Berta helps you achieve it. There is a universe of possibilities!
✨ What Can ’Berta Actually Help With?
The short answer: quite a lot. From strategy through execution, services may include:
Strategy
- Brand audits
- Brand positioning
- Differentiation
- Brand personality
- Customer personas
- Audience research
- Competitive analysis
- Brand messaging
- Marketing strategy
Brand Identity
- Logo design and refinement
- Visual identity
- Typography
- Color systems
- Imagery
- Brand guidelines
- Brand voice
Digital
- Website strategy
- Website design
- UX/UI support
- Web graphics
- Social media graphics
- Email and landing pages
- SEO support
Marketing & Communications
- Copywriting
- Campaigns
- Brochures
- Presentations
- Packaging
- Signage
- Promotional materials
- Swag and wearables
Leadership & Support
- Creative direction
- Project management
- Team leadership
- Vendor management
- Ongoing brand support
- Fractional Creative Direction
The exact mix depends on your mission.
🚀 Not Sure Where to Start? You don’t have to figure that out by yourself.
Book a complimentary Test Flight and let’s talk about where your brand is, where you want it to go, and what kind of support will get you there. No hard sell. No mysterious sales funnel. Just a conversation about your business and what comes next.