Client: Developmental Studies Center (now Collaborative Classroom)
Category: Educational Publishing
Scope: logos, branding, product design, packaging
Project Objectives: This project involved the complete redesign of interior text and exterior packaging of 18 AfterSchool KidzLit leader’s kits, grades K–8. The new packaging was branded to coordinate with other “Kidz” line products, AfterSchool KidzMath™ and AfterSchool KidzScience™, which ’Berta also designed. Each packages contains 10 trade books and 10 accompanying leader’s guides packed with fun activities and read-alouds geared to kids. Since the product ranges from grades K–8, it was important to have cohesive illustration look, yet “age up” the characters accordingly.
Illustrations are by Todd Graveline.