AfterSchool KidzLit

Client: Developmental Studies Center (now Collaborative Classroom)

Category: Educational Publishing

Scope: logos, branding, product design, packaging

Project Objectives: This project involved the complete redesign of interior text and exterior packaging of 18 AfterSchool KidzLit leader’s kits, grades K–8. The new packaging was branded to coordinate with other “Kidz” line products, AfterSchool KidzMath and AfterSchool KidzScience, which ’Berta also designed. Each packages contains 10 trade books and 10 accompanying leader’s guides packed with fun activities and read-alouds geared to kids. Since the product ranges from grades K–8, it was important to have cohesive illustration look, yet “age up” the characters accordingly.

Illustrations are by Todd Graveline.

all 18 KidzLit packages
Leader's Set product showing components
Quicktips Plus guide and digital media
onsite support kit showing components