Client: Developmental Studies Center (now Collaborative Classroom)
Category: Educational Publishing
Scope: logos, branding, product design, packaging
Project Objectives: This project was a complete redesign of the AfterSchool KidzMath™ exterior packaging to bring it in line with AfterSchool KidzLit® and AfterSchool KidzScience™ products. Previously, these programs were designed by separate teams without an eye to creating a branded line look—they even had completely different logos! Before ’Berta re-conceptualized the entire “Kidz” line, it was unclear that they were a family of products, or that they were published by the same company.
![KidzMath story guides package shown in the box](https://leaveittoberta.com/wp-content/uploads/askm_guidesk2_boxed_pub.jpg)
![KidzMath story guides package shown in the box](https://leaveittoberta.com/wp-content/uploads/askm_guides35_boxed_pub.jpg)
![games kit shown in box with handles](https://leaveittoberta.com/wp-content/uploads/askm_gamesk2_boxed_pub.jpg)
![games kit shown in box with handles](https://leaveittoberta.com/wp-content/uploads/askm_games35_boxed_pub.jpg)
![KidzMath story guides package showing components](https://leaveittoberta.com/wp-content/uploads/askm_guidesk2_exploded_pub.jpg)
![KidzMath story guides package showing components](https://leaveittoberta.com/wp-content/uploads/askm_guides35_exploded_pub.jpg)
![all four afterschool kidzmath kits](https://leaveittoberta.com/wp-content/uploads/askm_all_pub.jpg)