Client: Developmental Studies Center (now Collaborative Classroom)
Category: Educational Publishing
Scope: logos, branding, product design, packaging
Project Objectives: This project was a complete redesign of the AfterSchool KidzMath™ exterior packaging to bring it in line with AfterSchool KidzLit® and AfterSchool KidzScience™ products. Previously, these programs were designed by separate teams without an eye to creating a branded line look—they even had completely different logos! Before ’Berta re-conceptualized the entire “Kidz” line, it was unclear that they were a family of products, or that they were published by the same company.